● 16 June 2023 ● All members

The UX Series by Design School Kolding – Online

Deciphering Complexity: Why UX Should be a Key Component When Developing Autonomous Systems

Next up on Design School Kolding’s journey through their (DSKD’s) UX Event series: Creating, developing and branding UX and UI.

At the event, participants will hear from teachers from the school and designers from the industry as well as creative directors.

9.30
Welcome and Intro
9.40
Brian Jørgensen, DSKD, First Principle Thinking in UX
When working with UX and UI we often mimic what we know. We include the functions and layouts that are proven to work in other applications. With First Principle Thinking we challenge our assumptions of what works and start working on solutions that do work. Brian will explain the thought process of applying first principle thinking to your workflow and discuss how to work with the method in practice.
10.10
Frederick Andersen, EDL Design Studio, Scale Your Business During a Recession with UX Design
o In times of financial hardship, it's crucial to understand the importance of investing in UX design. Unfortunately, some companies overlook the significance of UX and its ROI. Frederick will explore the reasons why and how this can be fixed. Additionally, he’ll demonstrate how partnering with UX can help companies optimize their marketing spending. Lastly, he’ll provide practical advice to help your business succeed and thrive with UX.
10.40
Leon Kranenburg, WOAU!, Brand Identity and Visual Communication
o Léon Kranenburg, Creative Director of Branding Agency WOAU!(We.Ourselves.And.Us) and co-founder/partner of 5 design/fashion-related companies. Part-time lecturer at different Art Academies and Universities worldwide. He will introduce how WOAU as a value driven Branding-Agency which is building brands & strategies, creating culture and is motivated by meaning and is driven by creating powerful solutions that engage, challenge and move markets.
11.10
Questions and Comments
11.25
Thanks and Outro

Odense Robotics is co-funded by the Danish Board of Business Development, the Danish Agency for Higher Education and Science and the European Union, as well as a broad range of projects and partnerships.